About Us…

Avalanche Pure Water & Ice was established in April 2007. Situated in Mahikeng, the Capital of the North West Province, South Africa. The Company is owned by Mr. Grobbelaar who has been a prominent entrepreneur in the area for over 15 years.

Strategic Direction

Avalanche continues to focus on creating top quality water products throughout our distribution chain. We aim to build more sustainable business around Southern Africa.

The Companies strategic objectives will only be achieved through full involvement, motivation and engagement of all employees. It seeks to encourage and motivate employees, such as they are able to contribute effectively to the achievement of the companies objectives.

We are committed to Black Economic Empowerment. We consist of more than 80% PDI’s and is evident of our commitment.

Market Focus

Avalanche is more than a water company. Avalanche delivers innovative solutions, differentiated products, reliable service and technical advice to it’s customers. The goal is to become the best supplier to all customers.


Avalanche is a leading supplier to demanding markets around the North West Province. We have personal customer service with a creative flair for developing new ideas. Avalanche places strong emphasis on the continuous improvement of it’s products.

Avalanche People

The Company is committed to achieving 100% employee involvement. Avalanche Management is well regarded in the industry and by customers. They are highly valued, skilled and well trained.

Avalanche seeks to develop people excellence, providing opportunities for employees to develop their skills.

Avalanche places a high value on health, safety and well-being of all employees, on teamwork based on mutual trust and respect, on commitment and employee involvement and on conducting business with honesty, integrity and reliability.


Avalanche has recently reworked it’s Brand. “We felt it was time to spice up our marketing materials and our company with new graphics. We wanted to give our customers the idea that we are a fresh, vibrant water company that is in touch with modern ways of communicating and marketing our brand. Starting with wrapping our truck and bakkie, new interior graphics for our shop, signage and producing a presence on the internet with a Website and marketing. We hope this gives our customers the same sense of excitement and satisfaction that it has given us”.

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